Newtown Certification & Identifying Alternatives to Woke Culture With Philippe

In this Episode I sit down with Philippe Gosselin, the creator of Newtown. Newtown is a certification based service that is applied to content that is free from divisive and "Woke" orthodoxy. By having this certification Newtown hopes to foster free expression and a return to creativity unconstrained by woke political messaging. A very ambitious endeavor.

See more details on Philippe's project here: https://www.severanceday.com/newtown

Support the show through a donation with PayPal below or with my affiliate sponsor ResistanceCoffee.com using the promotion code COFFEE at the checkout. 10% of all proceeds from this Saskatchewan company goes to non-profits fighting for your rights. 

Transcript

Coffee Breath Conversations: 0:15

Alright everyone. Well welcome back to coffee breath Conversations. I'm your host Russell and today I have Philippe Goslin.

philippe: 0:24

Oh Philip is fine. Yes.

Coffee Breath Conversations: 0:26

Oh Philip is fine. Oh, and he is the founder of a project called New Town. Welcome to the show, Phillip.

Unknown: 0:34

Thank you, Russell and glad to be here.

Coffee Breath Conversations: 0:36

Just want to give us just a little bit of a background, I understand that you are in the arts world.

Unknown: 0:42

Yeah, that's correct. Well, originally from Quebec, and the French pronunciation of my name in Quebec City to be exact. I was in Montreal for a long time, but seven years ago, moved to Toronto and pursued my career and goals here, since I've done video productions of all kind for almost two decades, dabbling now more into photography. And for the last year, unofficially, pretty much I've been launching Newtown and putting it out to the masses, officially since June of 2021. And that's been my sole focus, do some work from here and there, but you know, put bread on the table, as they say, But Newton has been my primary focus.

Coffee Breath Conversations: 1:19

Before we get into new town, you talk about it being a counter to this kind of woke culture woke orthodoxy? How would you define woke culture,

Unknown: 1:29

it's any culture that has an intent behind it is an ideological intent. And at first, I believe it was very subtle, but now it's sort of plain to see the the intent from the creators, but also the intent from funding, right, because now and this is a topic I will cover in an article that I will release soon. And it's about all the private and public funding for the culture in both the US and Canada. And so and the vast majority, if not all of the cultural industries, is in the grip of woke ideology. So it's all about identity. It's all about virtue signaling, it's all about the AI right within the companies themselves, but also it makes its way into the products that we consume, right, whether it's films, games, books, and so forth. Before we

Coffee Breath Conversations: 2:19

get into Newtown, just talk a little bit more about woke culture, because I think it's going to tie directly into the conversation about new town with woke culture, do you think it's organic? Do you think that we organically got here as a society where we said, every show needs to have this marker and this marker and this marker for fairness and diversity? Or has it been brought in kind of sleight of hand,

Unknown: 2:44

the people who make up the cultural industries, whether it's mainstream or local, or regional, and I'm talking on both sides here, meaning that the artists themselves, right, but also the people who run organizations, nonprofits, and whatnot, you know, and I'm one of them, we're all very liberal, we all have a very liberal and if not progressive mind, I mean, I consider myself now I'm more of a centrist. But I voted NDP for many years, many elections on a federal level, and I was a liberal for a long time as well. And it's trade that's very common among the people in this industry. And so over the years, as we know, academia, right, as began progressively to become progressive and liberal as can be, then that's that fed into the cultural industries, because the graduates when they graduates who have an inclination for culture will go into will work for cultural industries will become project managers, or will do marketing and whatnot, right? So it's sort of a convergence of two things. And now, now that we're in a zeitgeist, that it's all about equity and equality and whatnot, then the sort of the stage is set, right, so to speak for the cultural industries to fully realize what they've been believing all along. I mean, some of them believe in this truly. But I believe that most of the people behind especially behind the scenes are use this as an opportunity to grab power more than anything. In a sense. It's been, I believe, it's been as organic as can be because it took many decades, right? The end result is in the culture that we see now in front of us and bookstores and on Netflix and whatnot.

Coffee Breath Conversations: 4:25

Okay, so new town, give me your elevator pitch. If I was walking into an elevator with you, and you had to sell me New Town sell me new town by the time we hit the 10th floor.

Unknown: 4:38

So so a new town is a cultural certification. So what it does is that unites the free thinking creators by the artists who don't abide by by what's going on in culture with the consumers that are like minded, that want to consume culture that is culture and not some form of indoctrination, and in doing so, it allows the consumer to not only support like minded creators, but they also defund will capital in the process. And of course, that's at no cost at all to the consumers.

Coffee Breath Conversations: 5:13

Now, what gave you the idea to start new town when When was the moment you decided I have to start something, and this is what I want it to be.

Unknown: 5:21

This actually wasn't something that came it was organic. Right. And so to segue from from before, the breaking point for me was the American election in 2020, I was sure that the silent majority of Americans would look at this election, because as you know, we know what's going on in Canada, we know what's going on in UK and so forth. And America being way bigger than most, you know, the biggest country in the West, right? These saw that, hey, this woke thing, this di thing is coming way too strong. And by the looks of it, the Democrats are sort of full fully on board with this thing. So why don't we you know, pinch our nose and put Trump back in for four more years, it seems like at least it's it's preferable to given free rein to that woke thing. But the results being what it is, it really shook me down to my core was very surprised by the silent majority in America and, and the vote that they gave to Joe Biden and the Democrats. And so I went into research mode really, for that, for that month of the member, I have this sort of innovative personality have always been, you know, and I'm not bragging here, I believe innovation is just a just a mix of personality traits. There's nothing mystical or magical about it, right. But it gives people who are innovators, the not the foresight, but the means to capture signs that people give off, you know, in a myriads of situations. And one day, one morning, all of these signs come into one piece, and boom, there comes your idea, right. And so it could be about anything could be about technology, it could be about new ways of harvesting crops, you know, whatever that is, right. But it's always in line with the person's interest, right. And my interest is in culture and media, because I've been, you know, a director and editor and producer for almost two decades. And so I, back in the early 2000s, I was selling video to hotels, before they had videos, you know, they all looked at me, like I was crazy. But I was sort of way ahead of the curve, because I knew that technology was going in that direction, it was just so clear to me. Right? And and when it comes to Newtown, it sort of became the same thing, you know, when you when you're have the innovative mind, you grab all the data, it stays in the background, and congeals you know, it simmers and then during that month, that month of November, following the election, that's when it all came together. Right? And so I started doing a lot research and how why people are consuming, you know, information, for instance, but one way but culture not the other way. Why are people who torrent, you know, will actually, you know, will go on and say is this thing woke, you know, because they'd rather not even download something at a click of a button and watch something that's woke. And you know, if I had a film that was not woke, how would I promote it? How would I reach an audience that is looking specifically for that. And so one thing led to another, and at the time, I don't know if you see it behind me, but there's a sign there. And I had a project called the Freedom Film Society. And so it was sort of a Patreon based project, where every month we would release a short film that's very black style mirror, but it tackles wokeness in a very, very specific aspect, sorry, of wokeness. And so of course, being a Patreon, this was all you know, sort of fan base, right and funded by the fans and whatnot. And so I looked at that, and I'm like, Well, what if because this is sort of a bottom up thing, right? It's like, well, you know, I don't I don't like woke culture. But it's, it's why don't we make anti woke films, right, so to speak, but then they started looking at it from above instead, right from the top down. Right then doing my research. during that month of the member, I came to realize that there is a cry for help from the paradox consumers, there was a need for clarity. But when it comes to culture, because on the information side, for many years now, people have had options, we saw the rise of Joe Rogan of Jordan Peterson, Ben Shapiro, and many, many others, but because it was freely available, right, you just go on YouTube and watch it or whatever it is, then the choice for the consumers was very easy. It's like okay, I'm not gonna watch CNN now for the next two hours, but I'm gonna watch just gonna hop on YouTube and watch Joe Rogan instead. But when it comes to culture, culture is sort of a one thing, right? It's sort of one big thing that you can't really escape from. That's what came out of the research is that, hey, information is as options now, but culture doesn't really in how do I find culture that is not like that. And then of course, realizing that culture is sort of made by the same people. Well, it's no surprise that there's no other avenues with culture, but Then I realized, okay, how do we make the difference? And then it hit me. It's like, what about certifying culture, we do certify things for a great many things. And the idea behind certifying culture is that a certification process allows someone to differentiate between two things that are extremely similar on the surface, right. But if one is certified, that means something. And if it's not certified, it means something else as well. And so boom, I sort of sort of made the connection. And at the time, I was just thinking about films being a filmmaker, right? And it took me many weeks to, and then one morning I woke up is like, why am I restricting this to films? Why can it be just about all cultures, since culture at large is being Walker FIDE, that puts us to January, February of last year, around that time? Pretty much right? Newtown was sort of fully formed at that point. So overall, it took about two and a half, three months to sort of put it all together.

Coffee Breath Conversations: 10:56

So let's say for example, my podcast here, I decided that I wanted to get new towns certified because I said, Okay, well, my contents original, and it's not influenced by Di Di, what's the new one, they're pushing ESG scores or anything like that. So it's not being promoted by that. And I want to get my show certified? What would the process look like?

Unknown: 11:18

I regret to tell you, Russell that it cannot. Because Newtown is about culture, right? It's not about information, newspapers, magazines, blogs, podcasts, this is information. And I'm not being disparaging here. But that being said, Anyone who, you know, such as yourself, you know, has a podcast that feels like New Town represents their values, they can do themselves sort of certified themselves as new town. So we have a category of people where, you know, you can just say that you are new town, I am new town or we are new town. It's not official, of course, because it's about culture, culture should be for everyone. Right? It should be freely accessible to everyone. And so in that spirit, that's why people who see themselves in the principles that Newtown put forward then even if they're not part of the cultural industry, so to speak, they can just declare themselves as Newtown. Right? They can they can say, Yeah, hashtag Newtown in their posts, right? That's not a problem at all. It said about gatekeeping, as well. But since it's not official, it's sort of at arm's length from new towns like, well, what people do is what people do, who we certify in the work that we certified that something else

Coffee Breath Conversations: 12:31

can you give me example of something that could be certified.

Unknown: 12:35

The the certification is covers three areas, we have institutions and corporations, we have works works themselves. So if you know you're a filmmaker, and you make a film, you can certify this new town. And we also have the, the budding artists category, which is people of they're just starting their emerging artists, but they see themselves in line with the new town ideals, but they're not part of mainstream culture yet. Or maybe they don't want to be part of the mainstream culture, which is fine, right? There's some people are perfectly comfortable with running their local theatre production company, and they don't want to, they don't want to be on the spotlight. And that's fine. By doing this, we sort of go at culture from from bottom up to top to bottom as well as the new town image in what it represents become more into the mainstream, then the budding artists can leverage the power of that recognition into their local efforts. If you for instance, watch a film and it's Newtown certified. And the next day you walk down the street and you see, you know, a new production from a local theatre company and it's certified Newtown, then you make the connection. The Newtown brand. I don't like that word, because it's not a brand but has been leverage to benefit the local and regional efforts. Right. And as for works, well works are timely works, right? Because some artists, I mean, especially when it comes to films, and music, and television takes years to put up. So why would a small, independent film studio go for the corporate or institutional certification when they release only two films every five years? Right? They might as well just certify the work as they go along. Whereas a book publishing house that releases 4050 100 books a year that you know, releases books that are culture, right fiction, that is culture, then it's more advantageous to just go for the institutional certification that which means that everything that they released during that time period is automatically certified. They don't have to certify every single book that they that they publish.

Coffee Breath Conversations: 14:37

Now, is it possible for an organization to lose their certification?

Unknown: 14:41

Yes, although I believe that especially in the early goings, the idea of Newtown will attract people who want to be in Newtown because you know, again, it's remember the the elevator pitch right it the idea of Newtown is that it connects a cultural producer directly with an audience Since that recognizes the and is looking for culture, that is just culture. And so it's in their interest to fly their colors, so to speak. And then Newtown certification does that will artists will want anything to do with Newtown? Right? That's, that's for sure. And probably forever, right, or at least until woke, you know, is still part of our society. Be that as it may, over the years, I assume we're going to hit roadblocks and assume we're going to have cases where, you know, the lines are very blurred and revocation can be an option. shifa among the reason would be that if people lied, right, if people lied during a certificate certification process, or didn't offer the transparency or the you know, the offered a false transparency behind their practices and intent, then that's grounds for revocation. You know, immediately aside from that, I mean, people change, right, people evolve, and some of them may, you know, and I would be very surprised if it turned ox creators turn woke, it's probably more like creators that are woke or actually just woke as a front, you know, there's a ton of those out there. Right, they go along, they play along, but deep down inside, they wish they could just do what they want to do. But the self censor, or they change their work to fit whatever granting criteria is there are

Coffee Breath Conversations: 16:20

self censoring your work. That doesn't sound like it's very good, business wise, but it also sounds like it, it can't lead to very much innovation because of your self censoring, then you're not being your true, authentic self, I guess when you're producing content. Yes. And it really comes at the core of what being an artist is,

Unknown: 16:41

many years ago, centuries ago, I was doing research on meta she's right that many she's do I say that? Right? medecine meta, she's family, they were the probably the greatest patron of the arts throughout history, their MO was, you know, we love what you do, here's some money and continue. The idea is that you're not going to adhere to whatever aspirations of beauty I want to force down into you here because I enjoy what you do already. Artists, when they're free to do what they want, regardless of what it is, then they can experiment, whether it's the craft, you know, if someone is sculpting or painting, right, they can experiment with all kinds of techniques. But when you're writing or when you're doing films or when you're editing then it's it's it becomes a process where your unique voice is what's on display. Directors choose cinematographers because of the visual styles that they bring. And they're looking for a very particular cinematic style, you know, for their upcoming project. If DPS you know, around the world are now forced to do things that are woke, so to speak, then what's the point can just replace one by the other by another, this permeates all levels of creation? Because it's when you have the freedom to just pursue whatever intent you have, then everything flows from there, that's the source, right? It's like, okay, my mandate here is to write on this, you know, or I have a story that's about this. And that's what I'm going to write. And I have a great example. For that I spoke with a actually a member of counterweight, counterweight organization. She's an aspiring screenwriter, and she's in London. Last year, there was a contest, and they have contests like the CBC here as contests. So they had the screenwriting contest, and of course, the prize was that possibility that project me, you know, they go into production, the first thing that one of the program manager told her was that, well, you know, whatever you're going to write needs to need to tackle the perspective of you as a woman, right off the bat, it's like, okay, so I'm supposed to write a story that talks about my condition as a woman. Well, you know, and she ended up writing what she wanted to write. Right, which didn't include any woman perspective at all right? It was just a work of fiction that she was proud of. And of course, you know, she was given the typical boring answer of as you know, we received countless a pitch and yours was not selected. From the biggest institution in the UK. This is what happens right there, sort of guiding artists into a very specific mode of storytelling, right. It's it's anathema to creation. Really?

Coffee Breath Conversations: 19:15

Why do you think that publisher wanted to put that boundary on that writer?

Unknown: 19:21

Well, that's because Creative Industries is completely overrun by woke ideology by now all of them have instituted di practices within their organizations. Some of them will only deal with organizations that have the same and not only that, but they have they have prior priority groups. Now, if you don't take a certain blocks, then the chances of you receiving a grant is either slim or non existent. Of course, you know, the the content of the culture that they want to create and put forward is in line with the ideology. There has to be a component here that speaks to the experience of either a woman or a minority or gender orientation or something to that effect. I was in a clubhouse room back in June. And it was a huge room, hundreds of people there, it was hosted by a group that's all about sustainable growth. That particular room was dedicated to the cultural industries. And some of the people that I mean, what I heard in that room, just, you know, it wasn't surprising when I think about it, but it raised my hair on the back of my neck, because some of the people there willingly affirmed that, hey, why don't we have sustainable messages in speaking about the environment, right? Sustainable messages in any cultural output whatsoever, whether it is books and films and whatnot. And not only that, but it has to start early. It has to be for cultural products that are for 235 year olds, you know, the way to clap on clubhouses that mute and unmute, you know, your mute button, you know, repeatedly, and the whole room just lit up, right? Everybody was in complete accord with the sentiment. It's not just pushed down by the people who run organizations, but the the artists themselves, because the person was was speaking was an artist. She was an illustrator, if I recall correctly, that was our idea. Like, let's go for it. Many of the artists themselves are completely fine with that, you know, they don't even need to be told, right? from a certain perspective, right? Because they're gonna do it anyway.

Coffee Breath Conversations: 21:26

I've really kind of seen recently that there seems to be a lot of gatekeeping in the industry regarding speakers, podcasts, I mean, everything going on with Joe Rogan right now they went after Jordan Peterson pretty hard. Ben Shapiro, like every time anyone in the circles comes out with content of any sort of book or anything like that. There's always it seems to be like a hit piece, and there seems to be a million rebukes against them. People want to almost police what they're saying.

Unknown: 21:56

That's the pernicious effect of the sort of woke takeover of not only the cultural industries, but news, sports more and more, as well, and all kinds of social and cultural industries to what's the saddest part about it is that we all contribute to that indirectly. You don't want to support a woke film studio, and you're not going to watch their films, that's fine. That's completely routable sort of a form of a boycott. You know, if you're a taxpayer, if you're a Canadian, or an American taxpayer, especially in Canada, your income tax goes to fund you know, the Department of heritage and which goes on to fund the Council for the Arts, which goes on to fund the Canadian media Fund, which goes on to fund telefilm, Canada and so on and so forth. And they all have that attitude put in place and this philosophy and this frame framework put in place. So whether you like it or not, you're contributing to that we're all contributing to less opportunities for some people. It's it's as pervasive now, as as can be.

Coffee Breath Conversations: 22:56

Do you expect pushback do you expect is this starts to grow, that you're gonna eventually be the target of some hippies, or that there'll be some sort of kind of pushback against the New Town idea altogether?

Unknown: 23:10

Oh, yeah. That's that's a given. That's, that's a given. That's like, that's like Will the sunrise tomorrow. So I mean, I was I, I think New Towns approaching 500 followers on Twitter, and we were at the 100 mark, or something. And someone called us Nazi back in May or June or something like that? Oh, you know, it was almost like, Whoa, there it is. We've been called Nazi that, you know, and they don't even know what it is right? They just blurted it out. Of course, you know, this is going to happen, and it's going to happen hard. But the thing about Newtown is that there's nothing the establishment can do about it, aside from screaming at the top of their lungs, because Newtown is essentially a gentleman's handshake, because it's a certification. It doesn't require laws, it doesn't require institutions. It doesn't even require technology because of cloud computing now and 5g, right, there's there countless of server farms in Eastern Europe or in neutral territories that will host whatever they want to host films and streams and anything really, so it's fairly untouchable in that regard. And as you know, you know, as soon as, as the wool puts a target on someone or something, then that something grows, right, because suddenly they put the spotlight on it. I they fall for that the you know, I'm not gonna I reluctantly say this, because, you know, they might listen, you know, they fall for that trap every single time. And they don't see it, but it's always the case. So in a sense, it would actually help Newtown. It really is part of the game has people realize the culture that is being produced under Newtown. And I mean, that in the sense of its spirit, because New Town is not you town certifies that's all it does. It doesn't distribute culture. It doesn't promote. I mean, we'll have a newsletter that outlines releases, you know, we don't need to talent presents, right? It's not, it doesn't find it doesn't produce, it doesn't distribute. It doesn't host it certifies. That's all it does. The rest is you know, we're based on a free market. One of our foundational principle is the free market, right? So yeah, you have your certification, but good luck with you, we look forward to watching you grow and have success. That's where it ends, in a sense, new town will and is and will always remain very small tanks that computing now it's all going to be remote anyway, we don't need offices. So that plays in our favor, very much.

Coffee Breath Conversations: 25:33

What is the one thing that you feel is stopping you from really just entering into the marketplace fully?

Unknown: 25:41

In the last month? You know, I've talked to many, many people privately or in small groups or you know, clubhouse rooms and whatnot. Now, one thing I realized very quickly, especially back in February and March, where I did some of my initial testing was that yeah, the world will go nuts when when they'll see Newtown rise. But secondly, it teridax consumers, they're all on board. And I talked to regular Joe and Jill who's sick and tired of old culture, and they hear about this. And of course, when they hear that there's no cost of that, then they're like, Okay, where do I sign up in the matter of speaking. So the idea is for the sort of the intellegent intelligentsia to sort of catch on, then they're always late to the punch, because as soon as these people get a hold of an idea that they like, then they spread it downward. But because I don't come from an academic background, I come from the picture of lower middle class family. So I'm really, you know, it's really against all odds. But that being said, I sort of finally found the answer to sort of the number one arguments against Newtown, which was, okay, so how many artists do you have right now? Well, we're just we have two or three that are coming in, maybe more, and it's growing? Oh, well, you know, what? When they hear that number, it's like, well, no, that's, that's not gonna work this, I'm going to do this. And that, and, and my reply now is to say, Listen, if we believe now, I see this coming, you know, popping up everywhere, the long march through the institutions, right? If we believe in the theory of the Long March, through the institutions that gave rise to what we have now, culturally speaking, and socially speaking, speaking of woke and all of that, that took decades, and Newtown is what's, you know, seven, eight months old. And so that's why the the planning that I have for Newtown goes at least for a decade, and even then, it's still something that may need to pick up speed even more. It's not the full breadth of what it can do. Because Newtown isn't innovation. Who would have thought, I mean, imagine yourself 10 years ago, and somebody came up to you, and it says, well, Russell, one day culture will be so fragmented that in order for you to actually find culture that you want to consume and enjoy, you're actually going to have to look for a symbol now, unless, of course, you're willing to research every single thing that you want to produce. Like, if you want to watch a film, you go on Wikipedia, you look up the director, what they did before you look up the screenwriter, what they did before, you know, who has time for that? I mean, imagine this 10 years ago, right? This, it doesn't make sense why. And again, I sort of go back to the fact that we have one culture on this planet, we have Eastern culture in Western culture, roughly speaking, we all have our own regional spices, like in Canada, you have Anglophone culture, and you have the Francophone culture in Quebec, and you know, the Francophone parts of Canada, it's still Western culture, right? It's still the same values, we still produce the same type of content and whatnot, right? If you really want to enjoy something different than you go for Japanese culture, you go for East Chinese and Korean films. And you know, that's Eastern culture, right? It's Eastern philosophy. It's very different. And so in that sense, Newtown is an innovation and innovation takes time, everything takes any innovation, whatever it is, it takes time. And it starts very slowly, you know, you have your tiny percentage of innovators that will look upon a new idea and just jump in, like, Wow, I like that coming to your barrier to entry. That's what it is right now is to find these people to find these people that will look at Newtown and just go wow, but the thing is that you know, someone who might look at Newtown right now, maybe a consumer and an intellectual, whatever it is, they might not like it now. But over the course of maybe six months, a year, two years, they will start to realize further, you know, that hey, this is really where culture is. And they'll start to speak with people are like, Hey, we have to do something about a culture and hey, you know what, I wish I had something to tell me that this television show was not woke in advance. Here I am, you know, halfway through the episode one and it just turned full walk on me. What if there was a sign, you know, there would have told me that this would not be the case. Suddenly, you know, six months from now, six months from now a year from now that same person will probably think back on YouTube and say, hey, you know what this is this is not a bad idea after all. until the resistance to the innovation will melt. That's what it is. That's that's the that's the life of innovation. You know, it just goes through these stages over and over again, whatever it is,

Coffee Breath Conversations: 30:11

it seems to me when you're talking about playing the long game, I think a Bitcoin because everyone initially said Bitcoin was a was a fad, it was never gonna take off it was it was a nothing burger. And then it really did take off. And I found that the culture associated with Bitcoin tended to be more on the right hemisphere of the political spectrum, I knew it must have been right on the political spectrum, because then the article started coming out saying that it was a, you know, white supremacist sort of thing, it was very bad for people to be involved with this. How often do you think these sort of things? You know, it seems like there's so much gatekeeping with the culture that when there's something new that's actually innovative, there's little that people actually, on the left really want to invest in it? Well, you know,

Unknown: 31:01

Bitcoin is is an amazing example, because, as you just pointed out, you know, Bitcoin was nothing right. And it was nothing for a long, long, long time. And then suddenly, it started to get traction. And the traction was from the innovators, the early people that people believe in Bitcoin in Bitcoin so much that, you know, that's all he talked about. And they talk to their friends, and they talk to anybody that would listen about Bitcoin and blockchain technology. And then slowly but surely, people gravitated towards the idea. And then boom, all of a sudden, you don't just have block block a Bitcoin anymore. But you have other block chains. And suddenly, there's an entire industry, it almost seems like it popped out of nowhere. And here in Toronto, it's almost one of the capital for blocks. I mean, that's where Aetherium was was founded, vibrant, vibrant blockchain community here in Toronto, they have block acts every year, and it's taught in schools, right? The blockchain technology is now part of, of the curriculum in many schools, not even technological schools, right, but just regular academia to quiet 10 years about, it just goes to show the process of innovation, people persist and go at it, then suddenly, the people who have a resistance to it will fade. And the cool thing about resistance is that, you know, this, this Archons, back to the the buying curve, which was a put forward by a marketing guru, but in the 90s, you know, he came up with this idea of the buy in curve, it's at first, you know, a new idea is completely really cool. After that, it's it's, it might have some merit, but it's it's perverse, it doesn't make sense, and it'll never work, and then come sort of the very violent stage violent opposition. And then the final step of the buying curve is that talk to people. And we all do that. We're all guilty of that, like, Hey, I thought this was a great idea, right from the start, what people are doing here is that they just, they've just gone on through this buying curve. It's fine. I mean, we, we love innovation, but we're also I mean, we're humans, we think about our survival, first new ideas. It's like, No, this is new territory, it just this new idea just now disrupted my way of seeing the world. And for a tiny slice of the population, they don't mind. It's actually not one slice of the population, because you could be an early adopter of something. Well, I could be a late adopter for that thing. And vice versa. It all depends on interests, people, you know, the people who were interested in new banking technology, new ways of looking at money and Fiat and so forth. When they saw you know, this blockchain thing, either they just jump on it, or they had a resistance to it, because hey, you know, this is, whoa, this, you know, it just it blows their mind. Right. And they had you need time to assess this new idea. Maybe it's gonna take two weeks, maybe it's gonna take a year, right. But they'll come around to it. And it's the same thing for Newtown right? Artists will look at this, and some of them will just reject it, while others would look at it and say, Wow, this, that's great. Because, hey, I want to do my work. And I know there are millions of people out there who are looking for what I have to offer. And so boom, they make the connection. And for them, it's easy as pie. And so it's it is an organic process.

Coffee Breath Conversations: 34:22

James brings up NF Ts, that's the that's the newest one that's really kind of hitting the market. And again, people said it wasn't going to pan out and I know there's a few people online that made millions of dollars off NF TS so far.

Unknown: 34:38

Yes. So actually, you know what I was I've been looking into NF Ts and I'm, I'm not sure in its present form. I'm not sure about its utility with Newtown but we'll see how it develops. But and if these are not new, I think they were almost like five or six years old. A lot of us became aware of them, what six months ago, maybe eight months ago, maybe a year top probably because we Having our circles, people who were very big into this Bitcoin thing from the get go, because it's a sort of a natural extension of their passion. It's a new step in blockchain technology took time. And then you know, it reached a point where boom, it just catapulted into the stratosphere. Right. And it's, it's still, you and I, and a lot of people think it's still, you know, it's huge, but it's not huge. It's still very tiny. I think on open sea in August, open sea had like 35 active users, that was their record, you know, at one time, 35,000 people, that's not a lot of people. When you have 50 million people on open sea at any given time, you know, that's something quite different. Can you imagine the dollar numbers and value that will spread out of that when it reaches that number? It's almost unimaginable, really.

Coffee Breath Conversations: 35:56

So let's say I invest in new town, let's say I get new towns certified? Is there like a private forum where I can connect with other people that are also new towns certified? It can I cross promote in the industry?

Unknown: 36:10

Yeah, absolutely. You that's been on sort of my list. Lately, set up the new town, what I call the New Town Square, which is, you know, the discord server, eventually, when you new town will be a fully formed organization, we'll probably have our own thing, write our own app or something to that effect, but for the time being, the new town Discord server will, will play that role. And the idea is exactly that. The idea is to is for artists to come together to network together. And but also for consumers, right to sort of keep track of what's going on and interact with artists as well, you know, because anyone can join the sub forums and whatnot, but will have will also have locked invitation only sub servers for canceled artists and artists who are still not ready to sort of come out, right, and they need, you know, assistance and they need support. Because you have to understand that for some artists, you know, teridax artists or they're out there, they they've developed their chains of distribution, they have their their investors they have, you know, it took them decades to come to that point. And so, so for them to just go, hey, you know, what, I want to do my stuff and I want to go with, you know, sort of be part of Newtown so to speak, then, you know, it means that they'll have to turn their back on everything that they build, cancelled artists as well that don't know where to go. And that's another cool thing about Newtown is that every single canceled artists bolster, Newtown ranks, so to speak, just come to us, you know, you can do what you want. The main thing about Newtown is that the certification process is not about gatekeeping. It's very simple, it's very streamline, we look at the intent of the work the means of production, or distribution of the work and the funding for the work. It's not all or nothing, you know, we realized that, you know, if you're a film producer and woke capital that's funding your film, you know, we ask that you have 30% of non-war capital, you know, for this film, but by the time you apply for your second film, you know, to be certified in Newtown, then we'll go up to 60%. This is not about putting your because culture takes time, right? It takes years to produce, right? And we understand the reality here, right? If artists and creators and the enormous amount of time and energy that they have to spend on just creating a two hour movie, or one book or an album, so or a game, you know, game some video games takes five years right to create. So it's not about gatekeeping and it's not about policing as well, we're not gonna look start witch hunting people and look at their Twitter posts from 2011. Right? It's like we're gonna look at who you are with interview you were going to have people you work with and give them their impression. And you know, if if we feel you're a terror Doc's, you're good. You know, welcome to Newtown. Because again, you tell us about culture and culture should be accessible by all so if we start to gate keep it, you know, because of tiny minute details that are really insignificant. But then what's the point? I think good pride in that, you know, that the fact that Newtown is not about gatekeeping, actually, it's about opening the gate and saying hey, you know, you just jump in and shed your walkways or should you walk circle because there's a network of great people hear that will assist you. Not to mention the audience may want to consume your product.

Coffee Breath Conversations: 39:18

If people want to get a hold of you, if they want to get if they want to learn more about new town, how can they reach you and how can they learn more about new town

Unknown: 39:26

at New Town culture? That's that's on Twitter that's on a clubhouse as well. We're not on Facebook or you know, because it's still just me, so to speak, you know, doing all this you can go with the Institute for liberal values, ie l values on Twitter as well. Newtown is part of that organization. It's an umbrella organization in the classical sense of liberal values. It's a it's a consortium of organizations like Newtown, although Newtown is the only one about that's about culture really sort of powered by numbers, right. And they're also our fiscal sponsor Americans who wish to you know, so support in your town they can have tax deductible donations through the the institute. It's not just Newtown right. It's a it's sort of a collective efforts of other organizations that we all support each other. But directly it's at Newtown culture and severance data severance pay.com/newtown.

Coffee Breath Conversations: 40:18

Well, Philip, I really want to thank you for coming onto the show today to talk more about this really innovative idea. I've never heard of this idea before. It is truly, in my opinion, very innovative, because it is taking a very top down approach. It is something that's in my opinion, striking rate towards the heart of what combating woke culture, but doing it in a way that is very inclusive to people that want that open culture and want that free market of ideas. So I really appreciate you coming onto the show today.

Unknown: 40:53

Well, it's my pleasure ruffled thank you so much.